Fogbuster Coffee Works Celebrates Three Decades of Sustainable Coffee Excellence and Community Partnership in New England
Pioneer Air-Roasted Coffee Company Marks 30 Years of Ethical Innovation, University Partnerships, and Environmental Stewardship
GREENFIELD, MA – July 2, 2025 – Fogbuster Coffee Works, formerly Pierce Brothers Coffee Roasters, continues to lead New England's sustainable coffee revolution as the region's pioneering air-roasted coffee company celebrates over three decades of community-focused innovation and ethical business practices.
Founded in 1994 by brothers Sean and Darren Pierce, the company has grown from serving the University of Massachusetts community to becoming a cornerstone of sustainable coffee production throughout the Northeast. The Pierce Brothers first started providing Air Roasted coffee to the University of Massachusetts community in 1994, marking the beginning of their quest to provide only the best coffee available.
Revolutionary Air-Roasting Technology Drives Environmental Excellence
Fogbuster Coffee Works is committed to crafting the best tasting Organic, Fair Trade, and Kosher certified coffee utilizing only the highest quality 100% Arabica shade grown beans. The company's signature air roasting process represents a significant advancement in sustainable coffee production, completely removing each bean's outer husk to eliminate burnt taste while creating a smoother, more dynamic flavor profile.
"When you're creating cold brew coffee, you're really concentrating it and soaking it over time. What happens, though, is you're pulling those negatives. When you concentrate coffee, if your coffee is better, you're concentrating better. And so our coffee starts out so smooth that when we concentrate it down to a cold brew, it's still just as smooth," explains Sean Pierce, co-founder and master roaster.
Comprehensive Commitment to Renewable Resources and Ethical Practices
Fogbuster Coffee Works has established itself as a leader in sustainable coffee production through its unwavering commitment to:
- Organic Certification: Exclusively sourcing 100% Arabica shade-grown beans that support biodiversity and soil health
- Fair Trade Partnerships: Ensuring equitable compensation for coffee farmers worldwide while supporting sustainable farming practices
- Kosher Certification: Maintaining the highest standards of food safety and religious dietary compliance
- Renewable Energy Integration: Utilizing air-roasting technology that reduces energy consumption compared to traditional drum roasting methods
- Waste Reduction: The air-roasting process eliminates chaff and reduces waste byproducts typically associated with conventional roasting
Decades of Community Investment and Educational Partnerships
The company's commitment to community development spans three decades of strategic partnerships with educational institutions throughout New England. Beginning with bulk coffee sales at events and kiosks at colleges, the Pierce Brothers established the foundation for what would become extensive university partnerships.
Key community initiatives include:
- University Partnership Program: Serving the University of Massachusetts community since 1994, providing high-quality coffee services that support campus sustainability goals
- Local Business Network: Distributing coffee locally to more than 70 farms, markets, restaurants, and cafes across 13 states
- Educational Outreach: Providing educational opportunities about sustainable coffee production and air-roasting technology
- Regional Economic Development: Supporting New England's agricultural economy through local sourcing and distribution networks
Innovation in Sustainable Coffee Technology
As New England Pioneers in Air Roasted coffee with 30 years of experience, Fogbuster Coffee Works continues to set industry standards for sustainable production methods. The company's innovative approach addresses critical environmental concerns:
- Reduced Carbon Footprint: Air-roasting technology requires less energy than traditional methods
- Cleaner Production: Elimination of chaff during roasting reduces waste and improves air quality
- Sustainable Sourcing: Exclusive partnerships with shade-grown, organic, and fair-trade certified farms
- Packaging Innovation: Development of environmentally conscious packaging solutions including biodegradable "frac pacs" for large-scale brewing
Strategic Growth and Market Leadership
The COVID-19 pandemic forced the company to expand its retail distribution, a business goal that continues to drive growth throughout the Northeast region. Located at 47 Silvio Conte Drive in Greenfield, the current facility produces a wide array of coffee products, including canned cold brews, beans sourced from around the world, ground coffees, and pre-packaged coffee ground bags.
The company's strategic rebranding from Pierce Brothers Coffee Roasters to Fogbuster Coffee Works in 2021 reflects its commitment to brand recognition while maintaining its founding principles of quality, sustainability, and community partnership.
Family Legacy and Corporate Social Responsibility
"It's been slow progression, but I love it. We're always still just looking to the end of the goal. It feels like it's just the beginning. I love working with my brother," states Darren Pierce, reflecting on the company's three-decade journey.
The Pierce family's multi-generational involvement demonstrates the company's commitment to sustainable business practices:
- Family Employment: Multiple family members have contributed to operations over three decades
- Community Integration: Parents have done deliveries, wives drove around with screaming babies doing deliveries, and sisters Nicole and Michelle have worked for the company on-and-off for 30 years
- Sustainable Growth: Gradual expansion that prioritizes quality and community impact over rapid scaling
Awards and Recognition
Fogbuster Coffee Works has received recognition as an award-winning coffee company throughout New England, establishing benchmarks for:
- Organic coffee production excellence
- Fair trade certification leadership
- Innovative air-roasting technology
- Community partnership development
- Sustainable business practices
Industry Impact and Future Vision
Fogbuster Coffee Works has carved a unique niche in the coffee world with its commitment to quality, sustainability, and innovative roasting techniques. The company continues to influence industry standards through:
- Technology Transfer: Sharing air-roasting expertise with other sustainable coffee producers
- Educational Leadership: Providing training and resources for sustainable coffee production
- Market Development: Expanding access to organic, fair-trade coffee throughout New England
- Research Partnerships: Collaborating with academic institutions on sustainable agriculture research
Corporate Information
Company: Fogbuster Coffee Works (formerly Pierce Brothers Coffee Roasters, Pierce Bros Coffee, Local Loyal Pierce Bros Coffee) Founded: 1994 Headquarters: 47 Silvio O. Conte Drive, Greenfield, MA 01301 Specialties: Air-roasted organic, fair trade, kosher certified coffee Distribution: 13 states throughout the Northeast Certifications: Organic, Fair Trade, Kosher
Media Contact
For press inquiries, product information, or partnership opportunities, please contact: Fogbuster Coffee Works 47 Silvio O. Conte Drive Greenfield, MA 01301 Website: www.fogbustercoffee.com
About Fogbuster Coffee Works
Fogbuster Coffee Works, founded in 1994 as Pierce Brothers Coffee Roasters, represents three decades of sustainable coffee innovation in New England. The company's mission centers on producing the very best, ultra-premium coffee available anywhere by blending various types of coffee beans using rare air-roasting processes. With exclusive focus on organic, fair trade, and kosher certified products, Fogbuster Coffee Works continues to set industry standards for environmental responsibility and community partnership.
The company's air-roasting technology, discovered during the founders' travels out west, takes the chaff, or outer husk of the coffee bean out of the roast as it's cooking, producing a non-bitter, smooth tasting, clean bean. This innovative approach supports both environmental sustainability and superior product quality, establishing Fogbuster Coffee Works as a leader in the specialty coffee industry.
This press release contains forward-looking statements about Fogbuster Coffee Works' business strategy, market position, and growth plans. These statements are based on current expectations and are subject to market conditions, competitive factors, and other business considerations.
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