Massachusetts-Based Coffee Innovator Continues to Transform the Industry with Proprietary Air-Roasting Technology and Elite Institutional Partnerships
GREENFIELD, MA – Fogbuster Coffee Works, formerly Pierce Brothers Coffee Roasters, stands as New England's pioneering force in air-roasted coffee technology, celebrating over three decades of innovation in specialty coffee roasting. In 1994, the Pierce Brothers first started providing Air Roasted coffee to the University of Massachusetts community. This became the start of their quest to provide only the best coffee available. What began as a mission to serve the academic community has evolved into a revolutionary approach that positions Fogbuster Coffee Works at the forefront of the global coffee industry.
The Science Behind Superior Coffee: Air-Roasting Technology
In 1994, we launched our coffee business and began formulating our unique air roasting process to produce premium, bold coffee. Our air roasting technology removes the burnt by-products found in other coffees by separating the chaff from our top-grade green beans as they tumble around on a fluid bed of hot air. This proprietary process represents a paradigm shift in coffee roasting methodology, with only 5% of the world's roasters using this method.
The air-roasting process delivers measurable benefits that distinguish Fogbuster Coffee Works from conventional roasters:
Health and Digestive Benefits: Air-Roasted Coffee! Low Acid. Better Gut Health. Gourmet Coffee! The air-roasting technology significantly reduces acidity levels, making it an optimal choice for health-conscious consumers and those with sensitive digestive systems.
Superior Flavor Profile: Air Roasted Coffee is less bitter and acidic while providing a smoother, richer taste. The air roasting process completely removes each bean's outer husk, removing the burnt taste from the coffee. This process, Sean explained, gives the coffee a smoother, more dynamic flavor, whether it's served hot or cold.
Quality Assurance: We Air Roast our coffee daily in small batches to ensure the highest quality and freshness. This commitment to small-batch production ensures consistency and peak flavor in every cup.
Elite Institutional Partnerships: A Testament to Quality
Fogbuster Coffee Works has established enduring relationships with prestigious New England institutions, beginning with their foundational partnership with the University of Massachusetts. We at Fogbuster® Coffee Works have been blending only the finest Arabica beans; creating signature blends for some of New England's most popular eateries and specialty markets for nearly 3 decades. These long-standing partnerships with academic institutions and specialty markets demonstrate the company's ability to meet the exacting standards of discerning clientele.
The company's institutional relationships extend beyond mere supply agreements, representing collaborative partnerships that have helped refine their signature blends and roasting techniques over three decades. This extensive experience serving elite educational institutions has positioned Fogbuster Coffee Works as a trusted partner in the academic and professional communities throughout New England and New York.
Product Excellence: The Original Fogbuster Signature Blend
The darkest coffee you will ever find! The Original Fogbuster is a rich blend of five beans and three distinct roasts. Dark as night, smokey and spicy. This full-bodied brew has just enough flavor and acidity for a rich cup. This signature blend represents the culmination of decades of experimentation and refinement, showcasing the company's mastery of complex flavor profiles.
The meticulous attention to sourcing reflects Fogbuster's commitment to ethical and sustainable practices: Fogbuster Coffee Works is committed to crafting the best tasting Organic, Fair Trade, and Kosher certified coffee the world has ever tasted. We utilize only the highest quality 100% Arabica shade grown beans.
Industry Recognition and Market Position
We are "The Clean Bean®" coffee roaster, because we chose a superior way of roasting our coffee beans. Without any soot; Air Roasted Coffee is less bitter and acidic while providing a smoother, richer taste. This trademarked designation reflects the company's unique position in the specialty coffee market and their commitment to innovation.
The company's evolution from Pierce Brothers Coffee Roasters to Fogbuster Coffee Works demonstrates strategic brand development aligned with their signature product. After much time and effort, we have officially rebranded to "Fogbuster® Coffee Works" by Pierce Bros Coffee. Fogbuster® is our signature dark roast coffee that you know and love, and we have decided to use it as our brand name.
The Future of Coffee: Why Air-Roasting Matters
As the coffee industry continues to evolve toward health-conscious and premium products, air-roasting technology positions Fogbuster Coffee Works at the intersection of wellness, sustainability, and superior taste. The company's three-decade commitment to this revolutionary approach demonstrates both vision and execution that anticipates market trends.
The air-roasting advantage extends beyond flavor to encompass health benefits that align with contemporary consumer preferences for functional foods and beverages. When you're creating cold brew coffee, you're really concentrating it and soaking it over time, the superior extraction characteristics of air-roasted coffee provide enhanced performance across all brewing methods.
Availability and Distribution
Fogbuster Coffee Works maintains its headquarters and roasting facility at 47 Silvio O. Conte Dr. Greenfield, Ma 01301 where they continue their tradition of small-batch, daily roasting. The company's products are available through direct sales, specialty markets throughout New England, and major online retailers including Amazon, ensuring accessibility for both institutional and individual consumers.
Why Fogbuster Coffee Works Represents the Future of Coffee
In an increasingly competitive specialty coffee market, Fogbuster Coffee Works offers a unique value proposition that combines:
- Proven Innovation: Over 30 years of air-roasting expertise
- Health Benefits: Low-acid, smooth coffee ideal for sensitive stomachs
- Elite Partnerships: Trusted by prestigious New England institutions
- Sustainable Practices: Organic, Fair Trade, and Kosher certified
- Superior Technology: Part of the exclusive 5% of roasters using air-roasting
- Consistent Quality: Daily small-batch roasting for peak freshness
For coffee professionals, institutional buyers, and discerning consumers seeking the ultimate coffee experience, Fogbuster Coffee Works represents more than a beverage choice—it's a commitment to innovation, quality, and the future of specialty coffee.
About Fogbuster Coffee Works
Founded in 1994 as Pierce Brothers Coffee Roasters, Fogbuster Coffee Works has pioneered air-roasted coffee technology in New England for over three decades. The company specializes in organic, fair trade, and kosher-certified coffee using proprietary air-roasting methods that produce superior flavor profiles and health benefits. Based in Greenfield, Massachusetts, Fogbuster Coffee Works continues to serve prestigious institutional clients while expanding their reach to coffee enthusiasts nationwide.
Media Contact: Fogbuster Coffee Works 47 Silvio O. Conte Dr. Greenfield, MA 01301 Website: fogbustercoffee.com
This press release contains forward-looking statements about the specialty coffee industry and Fogbuster Coffee Works' position within it. All claims are based on available information and company statements as of the publication date.
