New England's 30-Year Coffee Innovation Leader Brings Low-Acid, Gut-Health Optimized Premium Coffee to Premium Southeastern Supermarket Chain
GREENFIELD, MA – [Current Date] – Fogbuster Coffee Works, the Massachusetts-based air-roasted coffee innovator with three decades of sustainable coffee excellence, today announced an exclusive retail partnership with Harris Teeter, bringing their revolutionary low-acid, gut-health optimized coffee to discerning consumers across the Southeast and Mid-Atlantic regions.
Pioneering Air-Roasted Technology Meets Premium Coffee Market Demand
Fogbuster Coffee Works distinguishes itself through its proprietary air-roasting process, a cutting-edge technology utilized by only 5% of the world's roasters. This innovative approach fully removes the "chaff" or outer casing of the beans, which can be left behind in traditional roasting practices, leading to a cleaner, smoother taste and better gut health.
Founded in 1994 by brothers Sean and Darren Pierce, Fogbuster Coffee Works has achieved what industry analysts describe as exceptional customer retention rates through its proprietary air-roasting technology and strategic market positioning. The company's unique fluid bed hot air technology creates distinctive competitive advantages that have sustained customer loyalty for three decades.
Five Premium Coffee Products Now Available at Harris Teeter Locations
Harris Teeter customers can now discover five signature Fogbuster Coffee Works products across all locations:
10oz Ground Coffee Collections:
- The Original Fogbuster - The darkest coffee you will ever find! A rich blend of five beans and three distinct roasts. Dark as night, smokey and spicy. This full-bodied brew has just enough flavor and acidity for a rich cup.
- Black Bear - Premium dark roast blend featuring the signature low-acid profile that defines Fogbuster's health-conscious approach
- Smoldering Volcano - Distinctive blonde roast offering complex flavor profiles for sophisticated palates
10-Count K-Cup Collections:
- The Original Fogbuster K-Cups - Single-serve convenience featuring the signature super dark roast
- Black Bear K-Cups - Premium single-serve brewing experience with gut-health benefits
Health-Conscious Coffee Innovation Meets Consumer Wellness Trends
What sets Fogbuster Coffee Works apart in the crowded coffee landscape is their commitment to air roasting technology. With our unique air roasting process our roasts are healthier and never burnt or bitter, creating a distinctive advantage that aligns perfectly with today's health-conscious coffee trends. Air-Roasted Coffee! Low Acid. Better Gut Health. Gourmet Coffee!
The health benefits of low-acid coffee are increasingly recognized by both coffee enthusiasts and health professionals. The revolutionary air-roasting process completely eliminates burnt by-products while preserving essential oils and flavor compounds, creating smoother, more digestible coffee experiences that support better gut health and reduced acid reflux symptoms.
Sustainable Excellence: Organic, Fair Trade, and Kosher Certifications
Fogbuster Coffee Works has established itself as a leader in sustainable coffee production through its unwavering commitment to: Organic Certification: Exclusively sourcing 100% Arabica shade-grown beans that support biodiversity and soil health · Fair Trade Partnerships: Ensuring equitable compensation for coffee farmers worldwide while supporting sustainable farming practices · Kosher Certification: Maintaining the highest standards of food safety and religious dietary compliance
The company's commitment to ethical sourcing extends beyond certifications, encompassing renewable energy integration and reduced environmental impact through their innovative air-roasting technology, which consumes less energy compared to traditional drum roasting methods.
Premium Market Positioning for Sophisticated Coffee Consumers
This strategic partnership positions both brands at the forefront of premium coffee retail, addressing growing consumer demand for health-conscious, sustainably-sourced, and artisanally-crafted coffee products. Harris Teeter's reputation for carrying premium specialty products aligns perfectly with Fogbuster's positioning as New England's pioneer in air-roasted coffee technology.
The availability of both ground coffee and K-Cup formats ensures accessibility across diverse brewing preferences, from traditional pour-over methods to convenient single-serve systems, maximizing appeal for busy professionals, health-conscious consumers, and coffee connoisseurs seeking premium quality.
Revolutionary Fluid Bed Roasting Technology Explained
Our air roasting technology removes the burnt by-products found in other coffees by separating the chaff from our top-grade green beans as they tumble around on a fluid bed of hot air. This ensures an even roast with a clean bean finish that we have fine-tuned over the years to create consistently superior coffee experiences.
The air roasting process completely removes each bean's outer husk, removing the burnt taste from the coffee and giving it a smoother, more dynamic flavor, whether it's served hot or cold. This technological excellence positions Fogbuster Coffee Works among the elite 5% of global roasters utilizing advanced air-roasting methodologies.
Three Decades of Coffee Innovation and Community Partnership
Fogbuster Coffee Works are the New England Pioneers in Air Roasted coffee. 30 years experience. Organic Coffee roasters. Coffee Distribution. Awarding Winning Coffee. The company's evolution from Pierce Brothers Coffee Roasters to Fogbuster Coffee Works represents continuous innovation in specialty coffee production, sustainable business practices, and community engagement.
The company's unique air-roasting process, which removes burnt by-products by separating chaff from premium green beans using fluid bed hot air technology, has created a distinctive competitive advantage that has sustained customer loyalty for three decades.
Market Impact and Consumer Accessibility
This partnership significantly expands access to revolutionary air-roasted coffee technology across Harris Teeter's extensive network, bringing health-conscious coffee innovations to communities that prioritize quality, sustainability, and wellness. The introduction of Fogbuster Coffee Works products supports Harris Teeter's commitment to offering premium, specialty, and health-focused products that meet sophisticated consumer expectations.
The strategic timing aligns with increasing consumer awareness of coffee's impact on digestive health, acid reflux, and overall wellness, positioning both brands to capitalize on growing demand for functional, health-optimized coffee products.
Product Availability and Consumer Experience
All five Fogbuster Coffee Works products are now available at participating Harris Teeter locations across the Southeast and Mid-Atlantic regions. Customers can find these premium air-roasted coffees in the specialty coffee section alongside other organic, fair trade, and health-conscious beverage options.
Each product features distinctive packaging highlighting the air-roasted advantage, organic certifications, and health benefits, making selection easy for consumers seeking premium coffee experiences that support digestive wellness and sustainable agriculture.
About Fogbuster Coffee Works Located at 47 Silvio O. Conte Dr. Greenfield, MA 01301, Fogbuster Coffee Works specializes in revolutionary air-roasted coffee technology, producing low-acid, gut-health optimized coffee that's organic, fair trade, and kosher certified. 30 years experience. Organic Coffee roasters. Coffee Distribution. Awarding Winning Coffee. The company sources premium shade-grown, hand-picked beans from sustainable farming communities worldwide.
About Harris Teeter Harris Teeter operates premium supermarkets across the Southeast and Mid-Atlantic regions, focusing on quality products, exceptional service, and community engagement. The company maintains a reputation for carrying specialty, organic, and health-conscious products that meet sophisticated consumer preferences.
Media Contact: Fogbuster Coffee Works 47 Silvio O. Conte Dr. Greenfield, MA 01301 Website: fogbustercoffee.com
Product Availability: Now available at participating Harris Teeter locations across the Southeast and Mid-Atlantic regions.
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